Latest Wine Packaging ideas And Trends To Keep Eye On

According to the data estimates, total wine sales revenue crossed the $50 million mark in 2020. However, this figure is not only contributed by US sellers_ brands all over the globe are clamoring for dominating the biggest wine market in the world. French wines are said to have unrivaled finesse but in today's world of cut-throat competition, businesses from every nook and corner of the world are trying to differentiate their products from the competitors and lift their name up. 

As a wine-selling brand, you must get your Creative Juices flowing and make your product shine out to the crowd. This blog tends to share with you the benefits of Custom Wine Boxes along with some trendiest, out-of-the-box wine packaging ideas and designs. Let's get started! 

Benefits of Unique Wine Packaging for your business

The most successful and desirable wine packaging is creative, innovative, and has something memorable. You need to harness each and every element of the packaging in your favor_ label, color, design, logo, etc. 

Your wine stands out on the shelves

If you only know how much the custom printed boxes benefit your business, as compared to ready-made boxes, you would be instantly convinced that they are really worth the time and resources. Distinctive packaging is the tool by which your wine stands out on the shelves and its unique vibe gets on display. 

Hooks up Customers and Prospects

By keeping in view the variety and number of wine brands in the market, customers have hundreds of wine bottles to welcome them as they walk down the aisles of their favorite wine stores or supermarkets. An unusual bottle shape or distinctively appealing packaging would much likely compel them to pick up your bottle over someone else's. 

Spread your brand's name and fosters its recognition 

To turn an ordinary prospect into a loyal consumer, you must convey to them your promising offerings. Amongst the sea of brands, your bottle pops the eye of the consumer if it has something different. Over time, when your brand grows in the lineup, you should update your packaging styles because consumers really appreciate the novelty and something new. Your habit of constantly updating your brand's identity and its presentation increases your chance of getting into the sight of the people, as they are intrigued to know the one who appears every time differently. This increases the chance of fostering your brand's recognition and marks you as the one struggling hard to qualify the standards. 

Boosts your brand's perceived value

A well-designed bottle and label is the first thing that catches the sight of the consumer. The skill, finesse, and elegance which he witnesses later sinks in his mind and forms an image of your brand as of a high value one, or the one which is doing hard work to lead the industry and hence, worth choosing. 

Connect to your target customers

Before initiating any kind of business, you should be aware of your market segment or your ideal kind of customer. What matters to one segment of the market may be a matter of no regard to others. If you are targeting every segment of the market alike, you need a considerable reserve of creativity to form a packaging that suits the taste of everyone. Otherwise, it is very easy to differentiate between young funky customers and middle-aged professionals_ former prefer whimsical and vivid packaging, and later one prefers classic, and an aesthetic one. 

Top 3 Wine Packaging Design Ideas

There are top three ideas for Custom Wine Packaging through which you can play your magic and show the world power of ideas fusing together

1- Lost inhibitions wine

This wine bottler entity is the perfect example of "unorthodoxy". Their fanciful labels and unforgettable messages on display distinguish them from every other wine bottle on the market. Their finest packaging is a trailblazer for others regarding product differentiation. This unique visual display makes their product offering unforgettable. 

2- Garçon Wines

They are noted for their Eco-friendly and beautiful flat bottle design. Their packaging also gives a very exquisite and neat look as it occupies very less space_ A flat, slender cardboard box with illustrations on the inner side. Saving space means more efficient storage and easy shipping. it’s also made from post-consumer, recycled PET plastic.

3- Riviera Wine Group

Sourcing the wine to the world from California's micro wine yards, they have wisely adapted to the tech craze culture, and have introduced a monthly subscription service called "WINE CULT ". 

These aesthetically designed wine bottles come in a branded and nicely labeled box which is delivered to your front door in no time. 

If you go on for searching the trendiest and most inspiring wine packaging ideas, you will get literally thousands of ideas, and it is difficult to handpick only three to five of them. However, you get a pretty fair idea about how to create your own Custom Printed Wine Boxes by only looking at a few of them. 

Bottom Line

To make your wine business or any other beverages business successful, you can't afford to ignore the overwhelming power of trendy custom packaging, as it is the first thing that a customer looks upon when he walks down the aisles of a wine store and decides after seeing whether to make a purchase or not. The USA is a very big wine market and to survive in such a hugely competitive environment, product differentiation is the key to standing out.