Designing Cosmetics Packaging Boxes : An Ultimate Guide

It wouldn't be wrong to say that no industry holds such a gargantuan business potential as food and cosmetics! Here are two biggest why's: They both develop loyally, and die-heart customers and every human being of every gender, age, and race use them alike. 

If you own a beauty or cosmetics brand, the potential for some serious business development is latent there, but how would you develop your customer base? how would you tell a lady that " Yeah, this shade of foundation and you are a perfect match for each other"... 

Your brand packaging and label are the solutions! 

Cosmetics packaging is the first thing that turns beauty freaks into customers. If your packaging first hooks them up and speaks to them what they want to listen to, they’re likely to take your product home and give it a try. What if not? You have to wipe the dust off them every week or so. 

But how, exactly, to design the kind of packaging for your cosmetics brand that makes your ideal target customer scream with excitement “I need that lipstick shade yesterday?”

Check Silver Edge Custom Cosmetics Boxes 

Before you get started with choosing a perfect packaging design for your business, there are top five picks  to consider :

1- First of all: Define who is an ideal customer for your business? 

It’s useless to make pancakes if you don't know whether the person you are cooking for has a sweet tooth or not!  The same goes with cosmetic Packaging - It's important to know who you are designing for or who your ideal customer you would love to target? Are they teen girls obsessed with sparkles and bright colors and have equal affinity for boyish bands? Are they women of some uncompromising rules who want makeup that exactly matches their skin tone? Are they men who want a baby with soft and fair skin? And once you know who they are, what they are looking for in a cosmetics brand_ you can perfectly design a packaging that would surely grab their attention. 

2- Ok, You have defined your customer now define yourself! 

Your brand identity is something you can't ignore just like your customer base identity. Who you are as a brand—and the personality you want to portray to your customers is what would determine the elements you would include in your custom package design. 

This brand identity is what makes Bobbie Brown Simple and Classy and Mac for All Ages, All Races, and All Sexes. 

3- Define your Mode of Sale 

Specify your ideal customer's mode of shopping i. e. either you want to be an e-commerce seller like an online shopping website or business boutique, or want to sell as a large retail store. Selling as a small boutique is also an option. Design strategy also depends on the model of selling. For example, as a bulk retailer, you may want to choose lavish or sometimes, costly options as compared to what you would do as a small e-commerce business. 

4- Choose the elements which perfectly embody your brand's mission 

 Image creatives, colors, advertisements, and all other design elements should finely embody and represent your brand personality and visual identity. In other words, you can say before you start designing, define the "mood and tone" of your business. These will act as inspiration as you go through the design process.

5- Take inspiration from the greatest Packaging Trends

 If you need a little inspiration as a startup for choosing your custom packaging design there’s no better option than to look at the latest cosmetics packaging trends. Most likely, leading names of the industry must have been using them in one way or another. Once you know what’s currently trending, you can customize your packaging design that caters to the choice of your customers right now and that conveys the brand message in the right way.

Remember that an ideal look is the one that is both latest and trending, but also dynamic and all-time appealing. So your Custom Printed Cosmetics Boxes design looks up-to-date always and continuously. 

Final thoughts 

If you are really a business enthusiast (you don't need to be a workaholic or Elon Musk shouldn't necessarily be your ideal), the Beauty and Cosmetics industry has all the portals open for you. With the right type of product, the right material of packaging, and the right design, you can soar to unreachable heights. If you are a beginner, just pay close heed to the leading brands of the industry and then customize your policy, keeping your mission statement in your mind.